Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton have combined their years of digital marketing experience and social media savvy to create a resource that business owners can trust. Their diverse backgrounds and individual areas of expertise are a true asset when pulled together expertly into this single resource.
Eric Butow
Eric Butow is the CEO of Butow Communications Group (BCG), an online marketing ROI improvement firm in Jackson, California. Eric has authored or co-authored 31 technology books since 2000. His latest titles include Samsung Gear S2 for Dummies, Instagram for Business for Dummies, and Pro iOS Security and Forensics. In 2019, Eric will co-author two more Wiley books: Instagram for Dummies and Programming Interviews for Dummies.
When Eric isn’t writing or running his business, you’ll catch him enjoying time with friends, enjoying the weather of the Sierra foothills, and helping his mother run her infant and toddler daycare business.
Jenn Herman
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog over multiple years.
She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business.
Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, “The Ultimate Guide to Social Media Marketing”, and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”.
Stephanie Liu
Stephanie Liu is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera.
With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She’s also coached astronaut Jessica Meir and her team for a live interview in space.
Named as one of the Top 50 Digital Marketing Thought Leaders by University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.
She is the host of Lights, Camera, Live and the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.
Amanda Robinson
Amanda Robinson is the founder of The Digital Gal. She is widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert. She advises Social Media Examiner’s membership group, the Social Media Marketing Society, with over 2,000 entrepreneurs and digital marketers. She is regularly featured as a guest on digital marketing podcasts and speaks both on stage and in workshop settings on everything from Facebook Ads, to Analytics, to Messenger Marketing Chatbots.
In recent projects, Amanda was a key player in #RoadToSocial, a Social Media Road trip across the US midwest covering 3 back to back digital marketing conferences with 1.9M reach and 20.3M impressions on the #RoadToSocial content.
Amanda’s real flair for digital marketing comes with her hands-on experience with extreme deep dives into data analysis focusing on analytics, SEO, ad targeting, split testing, and ways to make your marketing dollars more efficient.
Mike Allton
Mike is a Content Marketing Practitioner – a title he invented to represent his holistic approach to content marketing that leverages blogging, social media, email marketing and SEO to drive traffic, generate leads, and convert those leads into sales.
He is an award-winning Blogger, Speaker, and Author at The Social Media Hat, and Brand Evangelist at Agorapulse.
As Brand Evangelist, Mike works directly with other social media educators, influencers, agencies and brands to explore and develop profitable relationships with Agorapulse.
Andrew & Pete
Andrew & Pete, who wrote the foreword for Ultimate Guide to Social Media Marketing, are business partners and best friends (after meeting on the first day of University).
They both always had a passion for business and entrepreneurship, and their ambitions to one day rule the world brought them together. So when they graduated – they decided not to get a “proper job” – but to set-up their own company.
The main aim of their business and their headline programme ATOMIC is to help other small business owners grow and scale their business online. An ATOMIC business is a small AND mighty business. That’s what they believe…. that it’s actually better being small, because you can scale your businesses in better ways, whilst keeping the freedom and flexibility that a small business offers you.
About the book, they said, “If you want to know how to grow your business, using the not-so-new-but-still-ever-changing social media landscape, then this book is for you.” – Andrew & Pete